Nyhetsbolaget produce all news for one of Sweden's largest news brands, TV4 Nyheterna. In early 2016 they were faced with a difficult situation familiar to most news organisations:
- They needed a radically different model for planning and collaborating multi-platform news content
- Traditional technology provider were focused on content production for specific platforms only
Facing these tough conditions Nyhetsbolaget made a bold decision to go beat their own path and use media technology software specialists Mediasmiths to create a completely new type of news content planner.
The Newsboard working concept was taken into full use by Nyhetsbolaget's journalists during September 2016 and its use has grown to cover all newsdesks and regions.
This working concept has since been expanded and is now available as a software-as-a-service (SaaS) offering to the market. This is Collabrik.